Clicked In: Lost in a LEGO Metropolis

New Entrepreneurs
3 min readFeb 1, 2024

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Act I: Bricks and Bills

https://playground.com/post/mattoncini-lego-dentro-lo-schermo-un-un-pc-creativit-gio-clrzft4wn00fus6018h6xy7f7

Ethan wasn’t a man of many possessions, but his apartment held a universe. Floor-to-ceiling shelves housed countless LEGO creations — bustling pirate ships, towering medieval castles, sleek spaceships, meticulously built with love and dedication. He wasn’t just a collector; he was a storyteller, weaving narratives into plastic and brick.

But lately, real life felt mundane. Bills piled up, his job lacked spark, and the city outside seemed more grey than ever. One gloomy evening, he sought solace in a new creation — a bustling cyberpunk cityscape illuminated by tiny LED lights. As he placed the final neon sign, a sudden tremor shook the room. The lights flickered, and a blinding flash engulfed him.

Ethan opened his eyes, disoriented. He sat amidst the neon-lit streets of his LEGO city, the plastic towering over him like giants. Tiny figures bustled around, oblivious to his presence. Panic surged. He was no longer the creator, but a lost minifigure in his own story.

Act II: Survival in Studs

https://playground.com/post/a-sidewalk-next-to-high-precision-grocery-barber-carpentry-clr1k4d5903qks601ywkg40tq

Fear gave way to curiosity. He learned the laws of this brick world — gravity was lighter, speech came in clicks and whirs, and food was surprisingly delicious micro-pizzas built from colorful bricks. He found shelter in a friendly tavern, befriended a wisecracking mechanic named Sprocket, and learned the city was ruled by the tyrannical Lord Duplo, who hoarded resources and oppressed minifigures.

Ethan, with his vast knowledge of the city’s layout and hidden secrets, became an unlikely hero. He led daring raids on Duplo’s warehouses, freeing food and supplies. He used his understanding of LEGO physics to outsmart guards and engineer clever escapes. All the while, he yearned for home, for the feel of smooth plastic and the scent of fresh coffee.

Act III: Return and Responsibility

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A chance encounter with a traveling inventor revealed a way back — a powerful portal hidden within the city’s clock tower. But activating it required a rare, glowing brick, rumored to be in Duplo’s vault.

Ethan, along with Sprocket and a ragtag team of rebels, launched a daring heist. The ensuing battle was epic, bricks flying, lasers flashing. In the end, they retrieved the brick, and with a bittersweet farewell, Ethan activated the portal.

He tumbled back into his apartment, the familiar scent of dust and plastic engulfing him. The LEGO city remained a memory, a vivid dream. But it changed him. He quit his job, opened a small toy store, and used his stories to inspire children. He built intricate displays, each a portal to a world of imagination, a reminder that even in the ordinary, adventure awaits, one brick at a time.

He never forgot his brick-world friends, and on quiet nights, he’d swear he heard the faint click and whir of their distant cheers, echoing through the shelves of his LEGO universe.

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New Entrepreneurs
New Entrepreneurs

Written by New Entrepreneurs

New World, New Rules, New Entrepreneurs

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